Acuvue 2020
Campaign - Key Visual
With Acuvue’s innovative comfort technology, we want to help patients discover contact lenses that help them see 2020 their way.
Role: Art Director / CW: Julia Ippolito / ACD: EJ Jover
Client: Johnson & Johnson
Execution: Print • Social • Digital
Lockup
I have leveraged the contact lenses case to create the number 2020 in a playful way representing both,
the year and the visual acuity, at the same triggering an instantaneous connection with the product.
Imagery Direction
Imagery style plays with point of view to put the viewer in the shoes of someone wearing Acuvue lenses.
In-office posters
Our in-office posters hero our 2020 Your Way lockup by leveraging different lifestyle props that paint a bigger picture of how Acuvue’s innovations fit within the user’s life. The posters have the ability to communicate overarching ACUVUE messaging, or to be tailored to a specific product line.
Digital & social
The 2020 Your Way lockup has the legs to live on social by complementing props that speak to different lifestyles. The take-away for the viewer is that Acuvue enhances how they experience their interests.
