Oreo Os - International Launch Key Visual

What do you do when you have little assets, no budget and need to come up with the key visual for one of the biggest launches for the Post Consumer Brands in several markets around the world? Well…

Role: Art Director / CW: Julia Ippolito / Executions: POS

Execution: Shelf blade • Wobbler • End cap header • Hanging sight • sales sheet

Visual exploration

Using the locked key visual from the packaging as a starting point, the solution was to leverage the existing assets by any means necessary; rearranging, distorting, repositioning even exploding the poor guys.