Biotrue Website
revamp

When it's time to revamp a whole website, with not whole lot of time.
Client: Bausch + Lomb
Art Director: John Bonna / CW: Roya Hakami / ACD: EJ Jover

The Problem

The previous Biotrue eye drops website was not a positive reflection on the brand as it looked cheaply put together and lacked an intuitive user experience. We needed to make sure that when consumers are searching to learn more about our products, they leave our website feeling educated and also reassured that Bausch and Lomb offers the highest quality products on the market. The client required a premium creative look that reflects positively on the product, especially considering Biotrue is the #1 eye drop brand.

The Solution

A product focused and intuitive website with a responsive, clean and friendly design.

The design leverages round forms, complementing the rounded font used in the Biotrue logo. The round shape is also a graphic element that speaks to liquids, eyes and contact lenses.

Green circles work as a graphic element to lead us through the website navigation, adding depth and making the layout more dynamic.

The hero packaging is featured at the top in a way that adds dimension and friendliness to the hero banner.