Shure introduced IntelliMix Room Kits, also known as Project Husk, as a complete Microsoft Teams Room solution designed for convenience and quality. Targeted at IT and AV professionals, these kits simplify the process of equipping Microsoft Teams Rooms with integrated compute, audio, and video solutions. Each kit is bundled and auto-configured for easy selection, setup, and management, marking Shure's strategic entry into the unified communications (UC) space. This campaign positions Shure as a genuine collaboration partner, focusing on the central role of IT professionals while showcasing seamless teamwork and connectivity across diverse environments. The initiative spanned digital, events, print, social, and trade channels, generating a total of 44 assets alongside a comprehensive go-to-market strategy.

Role: Sr. Art Director / Lead
Project: Campaign Film / Digital ADs / Print
Agency: Monks