We partnered with Shure to launch a product-focused, multichannel campaign aimed at driving awareness and excitement for the latest additions to the Microflex Ecosystem: the MXW neXt 4 and 8. Building on our previous success with the MXW neXt 2 system, this campaign highlights the evolution of the neXt family, emphasizing scalability for larger and more complex meeting spaces. The MXW neXt 4 and 8 are designed to usher in a new age of wireless conferencing, ensuring there's always room for more. The campaign spanned digital, events, print, social, and trade channels, featuring a total of 40 assets and a comprehensive go-to-market strategy that effectively showcased Shure’s commitment to innovation.

Role: Sr. Art Director / Lead
Project: Campaign Film / Digital ADs / Print
Agency: Monks