Accelera
by Cummins
With climate change on the rise, how can a long-time diesel engine company like Cummins earn trust in clean energy? The answer is Accelera by Cummins. We helped name and shape this new brand, designed to speed up the move toward net-zero emissions. Created by dedicated teams of engineers, scientists, and makers, Accelera was built to support a cleaner energy future starting now.
Role: Sr. Art Director / support
Project: Branding / Film
Agency: Monks
First, we tease them…
Cummins made a big move toward a carbon-free future by launching Accelera, its new zero-emission brand. Before the official reveal, Cummins shared sneak peeks, hosted industry events, and gave special tours of Accelera’s advanced facilities. Guests got to see the new technology up close and learn how Accelera aims to change energy solutions and cut carbon emissions. With this launch, Cummins strengthened its role as a leader in the global fight for sustainability.
