For over a hundred years, Cummins has powered the world’s most essential industries. As this iconic brand looks to its future, it was time to infuse it with fresh energy through strategic, creative, and comprehensive execution. Our work redefined their visual identity with the Power Onward™ tagline, symbolizing a commitment to smarter, cleaner, and sustainable power. We developed a custom font family, Cummins Innova, created a captivating brand film, and delivered over 40 global templates to ensure brand consistency. This transformation positions Cummins as an industry leader, ready to meet the challenges of tomorrow while staying true to its legacy.

Role: Sr. Art Director / support
Project: Branding / Film
Agency: Monks