How do you make an "invisible" network feature compelling? With AI and a very busy bee. 🐝. We partnered with Google Fi Wireless to use Google's generative AI tools to create emotive and photorealistic animal characters: the busy bee, the globe-trotting goose, and the industrious beaver. 🛜 his approach unlocked a creative campaign that shines a spotlight on features that are difficult to describe, like high-speeds, international coverage, and security, in compelling ways.

Role: ACD
Project: Concept / Storyboard
Agency: Monks