Google Fi Wireless - Spoken Animals
How do you make an "invisible" network feature compelling? With AI and a very busy bee. 🐝. We partnered with Google Fi Wireless to use Google's generative AI tools to create emotive and photorealistic animal characters: the busy bee, the globe-trotting goose, and the industrious beaver. 🛜 his approach unlocked a creative campaign that shines a spotlight on features that are difficult to describe, like high-speeds, international coverage, and security, in compelling ways.
Role: ACD
Project: Concept / Storyboard
Agency: Monks
Featured on AdAge
Google Fi Wireless - Security
Google Fi Wireless - High-speeds
Google Fi Wireless - International coverage
The results to date
+90%
of new users visiting the website were driven by
our campaign
+16%
Growth in signups
vs control group
+13%
Growth in activations
vs control group
We revolutionized the Google Fi launch cycle, acting with great speed and agility to increase efficacy and impact.
50% Less
of new Time to asses campaign from ideation
to live date