LEGO + INDIGO
Toolbox
Celebrating two inspiring brands in a unique Master Campaign, besides being a lot of fun it opens endless possibilities.
Client: LEGO®
Art Director: John Bonna / CW: Roya Hakami / CD: Scott Park
Key visual
Our graphic elements need to be a mix of LEGO® and Indigo brand assets, with a priority on LEGO brand yellow.
LEGO Super Mario + Indigo KV
LEGO Harry Potter + Indigo KV
Usage Guidelines
KV Element Breakdown
The elements you’ll use to put together the physical and digital campaign materials are comprised of a mix of LEGO® and Indigo brand assets. With the two brands sharing so much in common, please prioritize LEGO brand yellow to ensure shoppers can recognize all assets as part of a LEGO campaign.
Hero Imagery
Our key visual will always include a close-up
crop of the LEGO® set in action.
Colour Palette
Equivalent Indigo and LEGO® colour palettes seen here are both approved for use in this campaign.
POS Tools
Here’s how we can combine elements in-store to feature multiple sets.
Header Banner
Features top-level campaign message.
Side Banner
Explores colour and product variety
Digital Tools
Homepage Banner
The Indigo banner requires live text, so we use the Key Visual without the headline.
Indigo brand guidelines require social posts to begin with no copy.
Carousel:
Please use the image-only KV and move the campaign message to the second card/frame. Always end on a box, product or box/product combo.
Use the post copy to prompt the reader
to swipe.
Indigo brand guidelines require social posts to begin with no copy.
Single Post:
Please use the image-only KV and move the campaign message to the post copy section.
